Best Online Bachelor of Marketing Degree Programs for 2017

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The need for efficient and innovative marketing professionals is on the rise throughout the business world. According to the Bureau of Labor Statistics, the field of marketing professionals is expected to see 9% growth over the next 7 years. Marketers are also well paid. The 20 impressive degree programs listed below prepare students for a wide range of responsibilities and positions within the fields of business and advertising. Marketing requires a wide range of skills. These skills include marketing strategy, research, product branding, digital marketing and many others. Marketers must analyze data, communicate effectively, understand buyer/seller relationships as well as possess creativity and critical thinking skills. Virtually every business needs persuasive marketing in order to succeed. Each of these online degree programs helps students gain the experience and knowledge necessary for success in business industries of all kinds. Students in this program will have access to state-of-the-art resources, top-of-the-line practices, and faculty members who bring a world of experience to the online classroom.

Methodology:

  • All information is cited from the unbiased, independent NCES.gov’s College Navigator
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LIBERTY UNIVERSITY

Program Standouts:

This degree program offers several concentrations in the field of marketing characterized by a strong commitment to Christian ethical standards. Liberty’s B.S. in Business Administration-Marketing concentrations include: Digital Marketing and Advertising; Marketing Analytics; Marketing: Sales and Professional Selling and Strategic Marketing Management. Each concentration will equip students “with knowledge of consumer behavior, market research, survey design, and marketing analysis.”

Campus Location: Lynchburg, VA

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 83%

Acceptance Rate: 24%

Admission Requirements:

Applicants must submit an online application, high school and college transcripts. Students must have a cumulative 2.0 GPA for all accredited college coursework. Additional materials may be required upon request.

Sampling of Coursework:

  • Marketing Research
  • Consumer Behavior
  • Marketing Brand Management

Degree Outcomes:

This degree program prepares graduates with knowledge and skills in the domestic and international marketplace. Graduates gain skills in leadership, management and human resources. Finally, this program is an excellent preparation for entering into a Master of Business Administration degree program.

LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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FLORIDA INTERNATIONAL UNIVERSITY

Program Standouts:

This online Bachelor of Business Administration-Marketing degree prepares students for a broad range of marketing careers and positions. Students learn retail, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. Importantly, graduates will not come away from this program with head knowledge alone. They will also have gained concrete experience and training in the interpersonal sphere of marketing in areas including consumer behavior, presentation skills and effective marketing.

Campus Location: Miami, FL

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 88%

Acceptance Rate: 50%

Admission Requirements:

Applicants must submit an online application, along with high school and college transcripts and SAT/ACT scores. Additional materials may be required on an individual basis.

Sampling of Coursework:

  • Introduction to Marketing
  • Marketing Research
  • Marketing Strategy

Degree Outcomes:

This degree program will prepare students to think and act creatively and critically. Students will learn how the market functions and how to manage so the marketing processes convey customer value and create strong customer relationships that benefit both organizations and their stakeholders.

LEARN MORE ABOUT FLORIDA INTERNATIONAL UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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REGIS UNIVERSITY

Program Standouts:

The B.S. in Business with a specialization in Marketing emphasizes integration and coordination. Students are taught how bring together the various aspects of marketing, such as market research, marketing strategy, sales, advertising, pricing and public relation. With its strong Roman Catholic identity, this degree program is designed to equip students to ethically and efficiently meet and manage the marketing needs of both their employer and customers.

Campus Location: Denver, CO

Accreditation: Higher Learning Commission

Retention Rate: 80%

Acceptance Rate: 57%

Admission Requirements:

Applicants must submit an online application and high school and college transcripts. Additional requirements may apply to international applicants.

Sampling of Coursework:

  • The Search for Meaning: Neuromarketing & Buyer Technology
  • Values-Centered Marketing
  • Digital Marketing, Media Tactics and Tools

Degree Outcomes:

Graduates from this fine program often work as advertising managers, brand managers, marketing managers, product managers, public relations managers and sales managers. This degree focuses upon current market trends, theories, skills and ethical business practices.

LEARN MORE ABOUT REGIS UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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BRENAU UNIVERSITY

Program Standouts:

This highly respected online Bachelor’s of Business Administration: Marketing looks to the examples of marketing and business success in the real world. This degree program teaches its students to both recognize and anticipate consumer/customer demands and offer effective and innovative responses. Students learn how to detect needs, design and differentiate products, best position their products and companies in the marketplace and develop and manage powerful marketing platforms and strategies.

Campus Location: Gainseville, GA

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 71%

Acceptance Rate: 36%

Admission Requirements:

Applicants must complete and online application and supply proof of high school graduation/GED.

Sampling of Coursework:

  • Marketing Research
  • International Marketing
  • Marketing Management

Degree Outcomes:

Graduates from this degree program will understand that consumer/customer need is the primary rule of marketing and that effectively responding to consumer demand is not limited to the marketing department. Marketing managers trained in this degree program will be well equipped to develop and oversee total marketing vision of their organizations.

LEARN MORE ABOUT BRENAU UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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FLORIDA INSTITUTE OF TECHNOLOGY

Program Standouts:

Florida Institute of Technology’s excellent online Bachelor of Arts in Business, Marketing is designed to provide a broad foundation in business knowledge that is combined with analytical and problem solving skills that can be applied to real-time marketing scenarios. This degree is designed to prepare students for the marketing decisions they will face in many business contexts. These include: global marketing, marketing ethics as well as managing the marketing function

Campus Location: Melbourne, FL

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 83%

Acceptance Rate: 61%

Admission Requirements:

Applicants must, upon completion of the online application, provide transcripts of high school and any college coursework, SAT/ACT scores, a personal statement essay and a letter of recommendation.

Sampling of Coursework:

  • Principles of Marketing
  • Marketing Analysis and Strategy
  • Principles of Management

Degree Outcomes:

Graduates of this respected degree program will have gained the knowledge and skills in product and service development, marketing research, planning, distribution channels, logistics and transportation, sales, promotion, pricing strategy, advertising and public relations. Upon completion of this degree graduates will be ready to contribute effectively in the fields of business and marketing management.

LEARN MORE ABOUT FLORIDA INSTITUTE OF TECHNOLOGY’S ONLINE BACHELOR’S DEGREE PROGRAM

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EAST CAROLINA UNIVERSITY

Program Standouts:

What makes East Carolina’s online marketing degree program stand out is the fact that it is designed as a degree completion program that allows students with college credit to either change their focus or sharpen their pursuit in acquiring a degree in business. Because of this, students from a wide variety of secondary educational backgrounds can acquire the marketing knowledge and skills they need to enter into a career in the business marketing arena. This degree is also designed to prepare graduates for immediate entry into an MBA degree program.

Campus Location: Greenville, SC

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 83%

Acceptance Rate: 70%

Admission Requirements:

Sampling of Coursework:

  • Persuading Decision Makers
  • Marketing Strategy
  • Marketing Management

Degree Outcomes:

Graduates of this program will have focused upon the complex issues that interact in marketing, operations and supply chain management. Not limited to production and distribution, this degree program immerses students in recognizing what consumers need and value and how best to present a product in the light of such market demands. This degree prepares its graduates for careers in marketing management as well as purchasing, inventory, logistics, operations, quality and supply chains.

LEARN MORE ABOUT EAST CAROLINA UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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LINFIELD COLLEGE

Program Standouts:

Linfield College’s online Bachelor’s in Marketing offers to help its graduates “make a giant leap” in their marketing career goals. Linfield promises academic excellence and affordability combined with flexible course scheduling and strong support services. Graduates from this degree program are ready to pursue a number of business, marketing and management careers paths, including advertising, sales, marketing management, market research, public relations, product management and purchasing management.

Campus Location: McMinnville, OR

Accreditation: Northwest Commission on Colleges and Universities

Retention Rate: 82%

Acceptance Rate: 81%

Admission Requirements:

Applicants must complete the online application, and supply transcripts from high school and, if applicable, previous accredited college coursework. Additional documents may be needed on an individual basis.

Sampling of Coursework:

  • Promotions Management
  • Organizational Behavioral Management
  • International Marketing

Degree Outcomes:

This degree program promises to open career opportunities for its graduates by teaching them critical business skills and the latest marketing techniques and concepts. The knowledge, skills and credentials provided through this degree program will prepare highly desirable future marketing professionals for a wide range of industries and employment avenues.

LEARN MORE ABOUT LINFIELD COLLEGE’S ONLINE BACHELOR’S DEGREE PROGRAM

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ARIZONA STATE UNIVERSITY

Program Standouts:

Arizona State University’s outstanding online Bachelor’s Degree in Marketing features two concentrations designed to fit the needs of students looking to focus more upon sales or digital and integrated marketing communications. This degree program seeks to fully engage the students in the world of marketing by offering an impressive variety of avenues for the online student to explore. Online students will have the chance to apply and diversify their marketing skills through research, internship, targeted career programs and many business clubs and organizations. This degree program is awarded as either a BA or a BS, which allows students to tailor their education to more closely fit their career aspirations.

Campus Location: Tempe, AZ

Accreditation: Higher Learning Commission

Retention Rate: 86%

Acceptance Rate: 83%

Admission Requirements:

Applicants are required to complete the online application and supply high school and any college transcripts and ACT/SAT scores. ACT/SAT and high school GPA requirements are more stringent for applicants to the BS program as compared to the BA.

Sampling of Coursework: 

  • Advertising Management
  • Applied Marketing Management & Leadership
  • Entrepreneurial Marketing

Degree Outcomes:

Potential career opportunities abound for graduates of this fine program. Graduates are prepared for employment as advertisement and promotions managers, marketing managers, sales managers among many other business and marketing related jobs.

LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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CONCORDIA UNIVERSITY-SAINT PAUL

Program Standouts:

Concordia University’s online Bachelor of Arts in Marketing seeks to prepare its students for success in the marketing world by combining the key components of marketing with practical knowledge and hands-on learning and application. This degree is designed to be taken in an asynchronous schedule, which provides students with full scheduling freedom and flexibility.

Campus Location: Saint Paul, MN

Accreditation: Higher Learning Commission

Retention Rate: 72%

Acceptance Rate: 57%

Admission Requirements:

Applicants must submit an online application and provide high school transcripts and transcripts of any previous college (2.0 GPA minimum) as well as ACT/SAT scores (for those applying out of high school) and statement of purpose and professional goals.

Sampling of Coursework:

  • Principles of Ethical Management
  • Marketing in the Global Environment
  • Innovation and Systems Thinking

Degree Outcomes:

Graduates from this online program will be prepared to become effective marketing and project managers. To do this students will have gained skills in analyzing the key factors driving business, which they will then be able to apply to current marketplace challenges and possibilities.

LEARN MORE ABOUT CONCORDIA UNIVERSITY SAINT PAUL’S ONLINE BACHELOR’S DEGREE PROGRAM

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JUDSON UNIVERSITY

Program Standouts:

Judson University offers an online Bachelor’s Degree in Business Administration that features a concentration in digital marketing. This degree is designed to provide a broad basis in business that then can be fine tuned in terms of digital marketing. Application is a special focus of this program. What potentially sets this program apart is that courses are taught by business and marketing professionals and the entire program receives continual guidance from a corporate advisory board that helps ensure the programs remain at the forefront of digital marketing theory and technique.

Campus Location: Elgin, IL

Accreditation: Higher Learning Commission

Retention Rate: 74%

Acceptance Rate: 75%

Admission Requirements:

Judson applicants are required to provide a completed application along with high school and (if applicable) college transcripts and must have maintained an overall 2.0 GPA in high school.

Sampling of Coursework:

  • Website Essentials for Marketers
  • New Media Platforms
  • Digital Campaigns

Degree Outcomes:

Judson graduates will be able to apply their digital marketing and business skills in a wide array of venues. These include management, administration, executive assistant, executive director, business owner/proprietorship. With the skills and knowledge specific to digital marketing, graduates will be able to effectively market in the many areas of digital communications and information.

LEARN MORE ABOUT JUDSON UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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WALSH UNIVERSITY

Program Standouts:

The online Bachelor of Business Administration, Marketing degree offered through Walsh University has been widely recognized as one of the topic online options for those wanting to prepare for a career related to business and marketing. A key concept in this degree program is “cross-functionality”. This means that students graduate with a sound grasp of the widely varying and interrelated aspects of business marketing. Courses are delivered 100% online and are divided into 8-week sections. With strong Catholic identity graduates will learn marketing in accordance with Catholic ethical principles.

Campus Location: North Canton, OH

Accreditation: Higher Learning Commission

Retention Rate: 83%

Acceptance Rate: 78%

Admission Requirements:

Applicants must submit a completed online application, official high school and college transcripts, and an essay is also recommended. Additional language standard requirements apply to non-native English speakers.

Sampling of Coursework:

  • Multicultural Consumer Behavior
  • Branding and Brand Management
  • Social Media

Degree Outcomes:

This touted degree is designed for graduate students “well-versed in the many roles a marketer performs.” Prepared with the knowledge of the best marketing practices, this degree program instructs its students in communications, market research, consumer behavior, brand management, sales, and productions. Marketing practices are taught with a strong ethical component as well.

LEARN MORE ABOUT WALSH UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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UNIVERSITY OF MINNESOTA-CROOKSTON

Program Standouts:

This online Bachelor of Science in Marketing is designed not just to teach students marketing theory, but to create creative and savvy marketing by having them actually DO marketing. Strong on providing marketing experience, this fine program seeks to fully engage students and create opportunities for using current marketing techniques and technology. This program is an excellent choice for students directly out of high school as well as students transferring into the program with an Associate’s degree.

Campus Location: Crookston, MN

Accreditation: Higher Learning Commission

Retention Rate: 76%

Acceptance Rate: 68%

Admission Requirements:

Applicants must submit either the online or the paper application provided by the university. They must have a minimum GPA of 2.0 and must provide ACT (21) or SAT (980) scores.

Sampling of Coursework:

  • Integrated Marketing Communication
  • Marketing Strategies
  • Change, Creativity and Innovation Management

Degree Outcomes:

This degree well prepares its graduates to enter as fully competent and engaged in marketing-related careers. Graduates will possess a sound grasp of psychological and behavioral techniques that relate to the global business market. The critical thinking skills gained in this program will equip students to translate ideas and products into highly desirable goods and services.

LEARN MORE ABOUT UNIVERSITY OF MINNESOTA-CROOKSTON’S ONLINE BACHELOR’S DEGREE PROGRAM

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GRAND CANYON UNIVERSITY

Program Standouts:

Grand Canyon University’s online Bachelor of Science in Marketing provides an excellent preparation for a career in marketing that is integrated with a strong Christian world view and ethic. This degree is designed to give its students key knowledge and experience in management and promotions. Marketing research, management skills, and consumer psychology and behavioral patterns and strategies are integrated in this degree program.

Campus Location: Phoenix, AZ

Accreditation: Higher Learning Commission

Retention Rate: 66%

Acceptance Rate: 57%

Admission Requirements:

Applicants must complete an online application, and provide transcripts of high school and college course work. Undergraduate applicants must have a cumulative GPA of 3.0 and must have scored 19 on the ACT or, if the SAT was taken a 1380 (if taken before 3/1/2016) or 1600 (if taken after 3/1/2016).

Sampling of Coursework:

  • Introduction to Economics
  • Managerial Accounting
  • Marketing Research and Reporting

Degree Outcomes:

Graduates from this marketing degree program will have studied and engaged a wide mix of marketing topics. Some of the topics graduates will have been instructed in include: micro and macro economics, legal and ethical issues, buyers strategies, marketing research and reporting as well as marketing management and strategic management.

LEARN MORE ABOUT GRAND CANYON UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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SAINT LEO UNIVERSITY

Program Standouts:

This program offers a Bachelor of Arts in Business Administration with a specialization in Marketing. The focus of this degree program is to develop marketers that are able to anticipate and satisfy consumer demands. This course is designed for students embarking upon careers in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business. As a university within the Roman Catholic tradition, a strong focus is upon marketing ethics and religion.

Campus Location: Saint Leo, FL

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 72%

Acceptance Rate: 70%

Admission Requirements:

Applicants must complete an online application and submit high school transcripts as well as transcripts from any college course work.

Sampling of Coursework:

  • Principles of Management
  • Principles of Marketing
  • Thinking and Doing Ethics

Degree Outcomes:

Graduates from this excellent degree program will have received a carefully developed and focused education in marketing and management. However, because marketing interconnects and interfaces with a very diverse set of concerns and factors, graduates from this program will be versed in a wide variety of subjects that pertain to business and psychology. Some of these topics include: advertising management, personal selling, market research, consumer behavior, essential business skills, and entrepreneurship.

LEARN MORE ABOUT SAINT LEO UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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UNIVERSITY OF LOUISIANA-MONROE

Program Standouts:

This online Bachelor of Business Administration-Marketing is designed to open up to its students the interwoven world of business management and marketing. Anticipating the predicted rapid growth of marketing jobs over the next several years, this degree program seeks to train students with the skills and knowledge needed to work in virtually any current industry.

Campus Location: Monroe, LA

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 74%

Acceptance Rate: 76%

Admission Requirements:

Applicants need to complete the online application and provide transcripts from high school and any college credits. Official ACT/SAT scores must also be submitted.

Sampling of Coursework:

  • Fundamentals of Marketing
  • Organizational Behavior
  • Strategic Management

Degree Outcomes:

Graduates from this program go on to work in advertising, brand management, industrial marketing, consumer relations, market research, professional selling, purchasing and retailing. According to Dr. Henry Cole, Professor & Interim Director of the School of Management, the goal of this degree “is to prepare students for success in business and life.”

LEARN MORE ABOUT UNIVERSITY OF LOUISIANA-MONROE’S ONLINE BACHELOR’S DEGREE PROGRAM

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DAVENPORT UNIVERSITY

Program Standouts:

If diversity, flexibility and online convenience are what you’re looking for, Davenport University’s online Bachelor of Business Administration with a specialization in Marketing is the program for you. Beginning in 2017 this degree program offers three new specialties, which add depth, breadth and focus to any graduate’s resume. This degree program is also designed to help make certain that its students can earn additional marketing certificates and can keep fully up to date with current market trends. All this comes together to make an outstanding degree program that puts its graduates in an excellent position to begin a successful marketing career.

Campus Location: Grand Rapids, MI

Accreditation: Higher Learning Commission

Retention Rate: 69%

Acceptance Rate: 78%

Admission Requirements:

Davenport applicants must complete an online application and supply high school and college transcripts. Additional materials may be required on an individual basis.

Sampling of Coursework:

  • Digital Marketing
  • Digital Retailing
  • Digital Brand Engagement

Degree Outcomes:

Graduates from this excellent program will be prepared to meet the needs of the marketing industry. This program will give students the combined theory and strategic knowledge as well as the hands-on experience and tactical skills required for marketing success in today’s competitive market. Graduates will be equipped to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.

LEARN MORE ABOUT DAVENPORT UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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POST UNIVERSITY

Program Standouts:

Post University’s Bachelor of Science in Marketing is designed with the clear recognition that marketing affects and influences every sphere of life. In this degree program students study real-life examples of successful and unsuccessful marketing as well as marketing theory. This makes the Post online marketing degree program highly integrated and engaged at the level of marketing practice, strategy and tactics. This program also boasts great diversity through its marketing concentrations. These concentrations include: digital marketing, general marketing, integrated marketing communications, sales management, and sports marketing.

Campus Location: Waterbury, CT

Accreditation: New England Association of Schools and Colleges, Commission on Institutions of Higher Learning

Retention Rate: 38%

Acceptance Rate: 41%

Admission Requirements:

Applicants to Post University’s online bachelor’s in marketing must complete the online application and submit high school and college transcripts. High School GPA must be at least 2.0. ACT/SAT scores must be submitted.

Sampling of Coursework:

  • Principles of Marketing
  • Internet and Interactive Media Marketing
  • Sales and Techniques of Selling

Degree Outcomes:

Post’s marketing degree program offers current and broad-based training in every phase and sector of the marketing industry. Based in real-time analysis of current markets, graduates from this program will be able to develop and measure marketing strategies across all sectors of the marketplace. This degree is designed to provide job-oriented knowledge and skills in: marketing strategy, marketing target, marketing research marketing mix, marketing communication and business ethics.

LEARN MORE ABOUT POST UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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COLORADO CHRISTIAN UNIVERSITY

Program Standouts:

Colorado Christian University sees itself as the “flagship Christian university in Colorado.” Its online Bachelor of Science in Marketing and Sales seeks to educate effective marketers that sees marketing and sales in the light of Christian ethics. Special attention in this degree program is given to advertising, branding, marketing and social media. The fundamentals within this degree “mirror the American Marketing Association body of knowledge.” However, course work seeks to “incorporate a biblical worldview and scriptural principles into each subject area.” If you’re looking for a dynamic online marketing bachelor’s that is deeply influenced by Christian principles this degree program is for you.

Campus Location: Lakewood, CO

Accreditation: Higher Learning Commission

Retention Rate: 78%

Acceptance Rate: Open Admissions

Admission Requirements:

Applicants must complete the online application. Applicants must have a 2.8 cumulative high school GPA and minimum scores of 21 ACT or 1460 SAT (1060 New SAT). Potential students must have strong spiritual recommendations and submit admission essay responses.

Sampling of Coursework:

  • Beyond Integrity: Business Ethics for the 21st Century Organizational Leader
  • Interactive , Social and Direct Marketing
  • Advertising, Promotion and Public Relations

Degree Outcomes:

Graduates of this degree program will be prepared for careers in marketing and sales. These can include marketing manager, advertising and promotions manager, market research analyst and sales manager. Graduates are also prepared for additional studies in an MBA program.

LEARN MORE ABOUT COLORADO CHRISTIAN UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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REGENT UNIVERSITY

Program Standouts:

This degree program boasts an excellent education with a strong emphasis upon combining sound business and marketing theory and practice with a biblical world view. Regent University’s online Bachelor of Science in Business, Marketing addresses every main area of business and marketing as they interrelate. This degree program is designed with an entrepreneurial focus, and provides students with a number of opportunities for interacting with small business owners.

Campus Location: Virginia Beach, VA

Accreditation: Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 78%

Acceptance Rate: 81%

Admission Requirements:

Applicants must complete applications and provide transcripts of high school and any college coursework. Potential students must also provide ACT/SAT scores. There may be additional requirements for international students.

Sampling of Coursework:

  • Public Relations
  • Retail Management
  • Advertising and Promotion

Degree Outcomes:

Graduates from this exceptional program will have gained knowledge of marketing strategies, undergone preparation for a career in marketing management, public relations, communications, product management.

LEARN MORE ABOUT REGENT UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM

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BENEDICTINE UNIVERSITY

Program Standouts:

Benedictine University offers an online Bachelor of Arts in Business Management with a concentration in Marketing. This degree is designed to reflect Roman Catholic ethical and social values in the context of business know-how and marketing savvy. The main components of business are covered in this curriculum and then students can specialize in marketing.

Campus Location: Lisle, IL

Accreditation: Higher Learning Commission

Retention Rate: 70%

Acceptance Rate: Open Admissions

Admission Requirements:

Applicants to Benedictine’s degree program must complete the online application. They must provide official transcripts of high school and any previous college work. They must provide a letter of intent as well as, if applicable, a resume of any previous work experience.

Sampling of Coursework:

  • Consumer Behavior
  • Promotional Strategy
  • International Marketing

Degree Outcomes:

Graduates from this excellent program will understand and be able to anticipate and react to consumer behavior. Marketers trained at Benedictine will be able to develop promotional strategies with and understanding of both international and internet marketing. “Those who want to understand how people decide to make purchases, as well as how to leverage that decision-making process to increase sales will be perfectly suited to the Marketing concentration.”

LEARN MORE ABOUT BENEDICTINE UNIVERSITY’S ONLINE BACHELOR’S DEGREE PROGRAM