A recent Forbes article explains exciting new marketing trends that are changing how businesses and their customers interact. New possibilities such as shoppable posts, virtual reality, interactive content, among many others, are now the leading methods in the marketing world. This fast-paced and dynamic career is opened up by earning an online marketing bachelor’s degree. The need for efficient and innovative marketing professionals is on the rise throughout the business world. According to the Bureau of Labor Statistics, the field of marketing professionals is expected to see a 7% growth over the next 8 years. Marketers are also well paid, on average, making almost $125,510 per year.
The 20 impressive online marketing degree programs listed below prepare students for a wide range of responsibilities and positions within the fields of business and advertising. Marketing requires a wide range of skills. These skills include marketing strategy, research, product branding, digital marketing, and many others. Marketers must analyze data, communicate effectively, understand buyer/seller relationships, as well as possess creativity and critical thinking skills. Virtually every business needs persuasive marketing in order to succeed!
OnlineSchoolsCenter.com has provided you with a plethora of information relevant to the field of Marketing. Check these out:
- 10 Best Online Schools for Associates in Marketing
- 10 Best Online Schools for Master’s of Marketing
- 9 Best Online Schools for Doctoral Degrees in Marketing
- Top Online Bachelor of Communications Degree Programs
- Business, Management, and MBA Degrees
quick links TO FURTHER EXPLORE MARKETING DEGREES AT A GLANCE:
- Best Online Bachelor of Marketing Degree Programs
- PENN STATE WORLD CAMPUS
- EASTERN NEW MEXICO UNIVERSITY
- FULL SAIL UNIVERSITY
- UNIVERSITY OF TEXAS OF THE PERMIAN BASIN
- SOUTHERN NEW HAMPSHIRE UNIVERSITY
- MINOT STATE UNIVERSITY
- REGIS UNIVERSITY
- WESTERN GOVERNORS UNIVERSITY
- BRANDMAN UNIVERSITY
- COLORADO STATE UNIVERSITY-GLOBAL CAMPUS
- CLAYTON STATE UNIVERSITY
- BELLEVUE UNIVERSITY
- INDIANA WESLEYAN UNIVERSITY
- CALIFORNIA BAPTIST UNIVERSITY
- UNIVERSITY OF ALABAMA AT BIRMINGHAM
- FLORIDA INTERNATIONAL UNIVERSITY
- OREGON STATE UNIVERSITY
- ARIZONA STATE UNIVERSITY
- TEMPLE UNIVERSITY
- UNIVERSITY OF MINNESOTA TWIN CITIES
- Frequently Asked Questions
- Are Marketing and Advertising the same thing?
- Marketing is not for everyone… How will I know it’s the right fit for me?
- What sort of career can I expect with an online Bachelor of Marketing degree?
- Is a marketing degree worth it?
- How do I earn a marketing degree?
- Are Bachelor of Marketing degree programs available online?
- What classes will I take in an online Bachelor of Marketing degree program?
- How long does it take to earn a Bachelor of Marketing online degree?
- Are there different types of marketing degrees?
METHODOLOGY:
Each of these Bachelor of Marketing online degree programs helps students gain the experience and knowledge necessary for success in business industries of all kinds; therefore, these best online schools for marketing are listed in random order, all with special and unique qualities. These top online marketing schools were based on the following:
- Students in these affordable online marketing degree programs will have access to state-of-the-art resources and top-of-the-line practices,
- Faculty members who bring a world of experience to the online classroom,
- 100% online format availability,
- Provides foundations of Marketing examining the many various dimensions of the field,
- Best online marketing programs designed to assist students in learning about consumer perception, buying behaviors, in addition to, marketing strategies,
- Combines practical applications with business applications to excel in Marketing,
- Student’s satisfaction according to retention rates no lower than 50%,
- Online marketing degree programs accredited by proper accrediting agencies,
- Financial Aid options through Grants, Scholarships, and Military Discounts, Tuition Assistance Work Programs.
For an in-depth look, check out our Methodology page for more information.
Best Online Bachelor of Marketing Degree Programs
PENN STATE WORLD CAMPUS
Program Standouts:
The Bachelor in Marketing online from Penn State World Campus is offered in collaboration with Penn State Harrisburg. The program draws from the strongest resources, coursework, and other academic components at both outstanding institutions, and delivers it in an online format. Students learn to develop, research, and execute effective marketing campaigns that can apply to any field or institution. The curriculum provides only the most recent and modern information for implementing such business plans. Graduates can feel comfortable entering into the job market with a fresh and up-to-date understanding of how marketing is conducted today. Penn State World Campus has been recognized by impressive resources, such as U.S. News and World Report as one of the top online schools for bachelor’s degrees in the United States. One of the top online marketing schools in the U.S., a Penn State marketing degree is an excellent choice!
Campus Location: University Park, PA
Accreditation:
- Middle States Commission on Higher Education
- Association to Advance Collegiate Schools of Business
Coursework Sample:
- Information Systems Management and Applications
- Effective Writing: Business Writing
- Business Strategy
Acceptance Rate: 54%
Retention Rate: 54%
Graduation Rate: 38.3%
LEARN MORE ABOUT PENN STATE WORLD CAMPUS’ ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE
EASTERN NEW MEXICO UNIVERSITY
Program Standouts:
Eastern New Mexico University’s online BBA in Marketing is a flexible degree program with synchronous coursework that can be completed on individual schedules. All students are paired with their own marketing advisor. This mentor is there to assist them throughout their academic career and into their professional life in marketing. There are excellent resources available through the Golden Student Success Center, which provides a massive database of journal articles and eBooks, as well as other research tools. ENMU is committed to providing online students with a high-quality program at the lowest cost possible, and as such, has “one of the lowest tuition rates in the United States.” Graduates have taken on titles such as marketing manager, marketing specialist, public relations specialist, and more!
Campus Location: Portales, NM
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
Coursework Sample:
- Services Marketing
- Consumer Behavior
- Integrated Marketing Communications
Acceptance Rate: 60.4%
Retention Rate: 60%
Graduation Rate: 31.9%
LEARN MORE ABOUT EASTERN NEW MEXICO UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION WITH AN EMPHASIS IN MARKETING
FULL SAIL UNIVERSITY
Program Standouts:
At Full Sail University, students get to major in a Digital Marketing online bachelor’s degree that taps into the nuances and foundations of technology platforms and how they apply to business. Students in this program develop dynamic content and manage marketing campaigns throughout the entire life cycle of a product. The coursework includes creating editorial calendars, evaluating content-marketing strategies, and assisting distribution channels that will reach the widest audience possible. There are numerous exciting programs supported by Full Sail University, such as Project Launchbox, which provide state-of-the-art, industry-standard technology to all online students.
Campus Location: Winter Park, FL
Accreditation:
- Accrediting Commission of Career Schools and Colleges
- Commission for Independent Education
Coursework Sample:
- Storytelling for Marketing
- Fundamentals of Web Design
- Business in the Entertainment and Media Industries
Acceptance Rate: 100%
Retention Rate: 64%
Graduation Rate: 49.1%
LEARN MORE ABOUT FULL SAIL UNIVERSITY’S ONLINE DIGITAL MARKETING BACHELOR’S DEGREE
UNIVERSITY OF TEXAS OF THE PERMIAN BASIN
Program Standouts:
The University of Texas of the Permian Basin provides an affordable Bachelor of Business Administration in Marketing Online. The tuition rate at this school is $303.71 per credit hour for all students, both in-state and out-of-state residents. UTPB has been included on several lists of the best value schools and most affordable online programs for many consecutive years. This is also an accelerated marketing degree with classes that take place over eight-week terms — students who complete the full-time curriculum graduate significantly ahead of those in standard programs. According to the program website, the UTPB marketing degree provides one of the best returns on investment of any program in the school. That is in part because of the thorough nature of the coursework, and the rigorous way in which students are trained to take on real-world marketing issues and come up with practical solutions.
Campus Location: Odessa, TX
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
- Strategic Management
- Marketing Research
- Principles of Marketing
Acceptance Rate: 81%
Retention Rate: 66%
Graduation Rate: 34%
LEARN MORE ABOUT THE UNIVERSITY OF TEXAS OF THE PERMIAN BASIN’S ONLINE BACHELOR’S DEGREE IN MARKETING
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Program Standouts:
Southern New Hampshire University is a well-known and popular online school. Here students can major in an accelerated bachelor of marketing to a master’s degree, which saves both time and money and puts graduates ahead of their competitors. This is one of the only schools to provide an online BS-to-MS program in marketing. The curriculum can be taken as a general marketing degree, or there are digital media and social media concentrations, as well. Students learn how to identify consumers and create marketing schemes that cater to their desires while also operating with a strong understanding of ethical business principles. The coursework emphasizes both collaborative and leadership-based projects in which students develop effective marketing plans that align with individual organizations’ needs. This accredited online marketing degree program is a fine one to consider!
Campus Location: Manchester, NH
Accreditation:
- New England Commission of Higher Education
- Accreditation Council for Business Schools and Programs
Coursework Sample:
- Principles of Integrate Marketing Communications
- Social Media and Marketing Communications
- Strategic Brand Management
Acceptance Rate: 78%
Retention Rate: 68%
Graduation Rate: 74.6%
LEARN MORE ABOUT SOUTHERN NEW HAMPSHIRE UNIVERSITY’S BACHELOR’S DEGREE IN MARKETING ONLINE
MINOT STATE UNIVERSITY
Program Standouts:
Minot State University maintains an exciting online marketing degree that supports its business students in a multitude of unique ways. For example, online students can participate in student-run clubs and organizations that travel to competitions and workshops across the entire world. There are also immersive, project-oriented internship programs that give students excellent networking connections and solidify theories and strategies learned in the online classroom. Minot State University also offers this program as a minor and as a distinctive marketing concentration for non-business majors, which can be found at no other college or university on this ranking. Students can expect a lively and spirited cohort at MSU, which nurtures a thriving major in marketing.
Campus Location: Minot, ND
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - International Accreditation Council for Business Education
Coursework Sample:
- Logistics and Channel Management
- Principles of Micro and Macroeconomics
- Managerial Accounting
Acceptance Rate: 69%
Retention Rate: 72%
Graduation Rate: 41.7%
LEARN MORE ABOUT MINOT STATE UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING ONLINE
REGIS UNIVERSITY
Program Standouts:
Regis University is an excellent online school that provides outstanding degree programs with a Jesuit Christian framework. The Bachelor of Science in Marketing program enhances students’ creativity and business acumen, and establishes strong skills in public relations, advertising, branding, and more! The faculty members of this program stay on top of current trends to deliver only the most relevant and up-to-date information in business marketing available. Regis University also offers a combined Bachelors-to-Masters degree that allows students to achieve a graduate diploma in much less time than the standard pathway. The curriculum of the marketing bachelor’s degree is highly variable and includes exciting topics, such as Marketing Social Change in Uganda. Regis University offers one of the best internet marketing degree programs to consider.
Campus Location: Denver, CO
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
Coursework Sample:
- International Marketing
- Strategic Web Design
- Digital Marketing, Media Tactics, and Tools
Acceptance Rate: 59.9%
Retention Rate: 80%
Graduation Rate: 45.2%
LEARN MORE ABOUT REGIS UNIVERSITY’S MARKETING BACHELOR’S DEGREE
WESTERN GOVERNORS UNIVERSITY
Program Standouts:
The online marketing bachelor’s degree at Western Governors University is one of the fastest, cheapest, and most flexible programs in the United States. The tuition is billed as one payment of $3,225 every six months. During that time, students can take as many classes as they would like. Individuals who take classes full-time end up paying around $135 per credit hour, making WGU’s the most affordable online bachelors in marketing on this ranking. This tuition and curriculum structure makes WGU one of the most unique online schools on this ranking, and it puts control of the degree right into the hands of the students. The curriculum provides enough training for graduates to sit for the American Marketing Association Professional Certified Marketer Exam. As a Business Administration program, students first complete a series of business courses, including “valuable micro-credentials.” Then, they move on to specialized marketing classes.
Campus Location: Salt Lake City, UT
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council for Business Schools and Programs
Coursework Sample:
- Best Practices in Management: Projects, Staffing, Scheduling, and Budgeting
- Concepts in Marketing, Sales, and Consumer Contact
- Managing in a Global Business Environment
Acceptance Rate: 100%
Retention Rate: 50%
Graduation Rate: 14%
LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE BBA IN MARKETING
BRANDMAN UNIVERSITY
Program Standouts:
Students can choose to learn either entirely online or in a hybrid format, with some classes taken on-campus at Brandman University. The affordable online bachelor’s degree in marketing lays the groundwork for a deep and well-founded understanding of market research, consumer behavior, international marketing, new product development, and advertising. The challenging coursework ensures a solid grasp of each concept so that graduates can obtain positions of employment at successful companies. The degree explores both the psychological and technical aspects of business and marketing and combines theoretical and practical learning elements. Brandman University is an excellent online school that provides an overwhelming amount of support to all students. For example, there are programs such as the Brandman Track, which allows students to earn qualifying credits, as well as many others.
Campus Location: Irvine, CA
Accreditation:
- Western Association of Schools and Colleges
Coursework Sample:
- Marketing Strategy
- Marketing Research
- ConsumerBehavior
Acceptance Rate: 79%
Retention Rate: 67%
Graduation Rate: 68%
LEARN MORE ABOUT BRANDMAN UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
COLORADO STATE UNIVERSITY-GLOBAL CAMPUS
Program Standouts:
Not only does Colorado State University-Global Campus deliver a magnificent online Bachelor’s Degree in Marketing, but there are also a multitude of certificates and specializations available to further enhance the undergraduate program. Students can enter CSU-Global as a beginner to business and a newcomer to marketing, and exit as seasoned graduates of a fine institution with a detailed resume of experiences. The courses contain real-world learning projects in which students engage with professionals in their surrounding communities, as well as those at CSU. This curriculum is nationally recognized among colleges and universities, as well as journalistic and academic resources, and students can rest assured that they are earning an excellent diploma.
Campus Location: Aurora, CO
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
- Medium and Channel Utilization
- Promotional Strategies
- Market Research
Acceptance Rate: 83%
Retention Rate: 82%
Graduation Rate: 69%
LEARN MORE ABOUT COLORADO STATE UNIVERSITY-GLOBAL CAMPUS’ ONLINE MARKETING BACHELOR’S DEGREE
CLAYTON STATE UNIVERSITY
Program Standouts:
At Clayton State University, online students can major in a Bachelor of Business Administration in Marketing that is a perfect segue into the online MBA, which includes exciting concentration options. Students in the online marketing BBA learn from seasoned industry experts who bring lifetimes of experience to the classroom. The curriculum consists of both fundamental business topics as well as modern strategies to conduct marketing campaigns and business ventures in a technology-driven era. Clayton State has been recognized as a “Leader in Academic Excellence” and is well-decorated in other achievements. It supplies marketing students with internships and networking events, as well as access to state-of-the-art resources and technologies for an enhanced understanding of a complex industry. This online business marketing degree provides an excellent opportunity!
Campus Location: Morrow, GA
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400
Coursework Sample:
- Management Principles and Organizational Behavior
- Marketing Research and Analysis
- Marketing Management
Acceptance Rate: 41.8%
Retention Rate: 68%
Graduation Rate: 52%
LEARN MORE ABOUT CLAYTON STATE UNIVERSITY’S BBA IN MARKETING DEGREE ONLINE
BELLEVUE UNIVERSITY
Program Standouts:
Bellevue University supplies a slightly extended, 127 credit hour, accelerated online bachelor’s program in marketing that integrates theory with hands-on learning. Students learn how to utilize current strategies to achieve big business goals in both their degree and beyond. The curriculum lays an excellent foundation upon which students can support a career in marketing and pursue a position of employment, or carry on their education in a master’s degree in business from Bellevue. Students participate in real-world learning scenarios that develop crucial marketing competencies, and, throughout the program, build an impressive e-portfolio for their future resumes and applications.
Campus Location: Bellevue, NE
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - International Accreditation Council for Business Education
Coursework Sample:
- Critical Business Communications
- Marketing Channels
- Foundations for Professional Success
Acceptance Rate: 100%
Retention Rate: 78%
Graduation Rate: 51.7%
LEARN MORE ABOUT BELLEVUE UNIVERSITY’S ONLINE BACHELOR’S DEGREE IN MARKETING
INDIANA WESLEYAN UNIVERSITY
Program Standouts:
Indiana Wesleyan University’s affordable online Bachelor in Marketing program offers four unique and exciting specialization opportunities in social media, marketing analytics, service and non-profit marketing and digital branding, and advertising and promotions. The goal of the degree is to enhance students’ critical thinking, problem-solving, and communication skills surrounding knowledge in current business trends and marketing strategies. Students develop effective and ethical campaigns that can apply to any company or brand. Indiana Wesleyan University strongly identifies as a Christian school and delivers online coursework with a biblical framework that provides a Christ-like approach to the major and to the profession.
Campus Location: Marion, IN
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Accreditation Council For Business Schools and Programs
Coursework Sample:
- Service Marketing
- Social Publishing Strategies
- Social Media and Consumer Behavior
Acceptance Rate: 72%
Retention Rate: 78%
Graduation Rate: 65%
LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S BACHELOR OF SCIENCE IN MARKETING PROGRAM ONLINE
CALIFORNIA BAPTIST UNIVERSITY
Program Standouts:
This online school is well-known among academic resources for its distance education programs. It supplies students with a marvelous Bachelor of Science in Marketing that makes graduates a force in the job market. The curriculum first requires the completion of core professional and business competencies upon which students then lay advanced marketing knowledge. CBU always keeps its programs up-to-date to reflect the most recent practices and standards within business education, and students have a firm grasp of national and international business issues and challenges. Graduates can design, develop, and execute effective marketing campaigns and business strategies, as well as the communication skills to interact with supervisors, coworkers, and clients.
Campus Location: Riverside, CA
Accreditation:
- Western Association of Schools and Colleges
- Accreditation Council for Business Schools and Programs
Coursework Sample:
- International Business
- Retailing and Merchandising
- Consumer Behavior
Acceptance Rate: 77.1%
Retention Rate: 78%
Graduation Rate: 59.5%
LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S MARKETING DEGREE ONLINE
UNIVERSITY OF ALABAMA AT BIRMINGHAM
Program Standouts:
In the University of Alabama at Birmingham’s online bachelor’s in marketing degree program, students gain a fundamental understanding of business and marketing, as well as the “nuances [of] new technologies such as social media tools.” This curriculum is identical to that taken-on by on-campus students and is instructed by the same outstanding faculty members. The degree can be taken either as a completion or a full program. Those with the general education credits can complete the 78 business/marketing credits in a much shorter amount of time. The focus of the major coursework surrounds entrepreneurship, leadership, and innovation, and the engaging online learning environment provides excellent networking connections with Fortune 500 companies with which UAB is affiliated.
Campus Location: Birmingham, AL
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
- Professional Development
- International Marketing
- Operations Management
Acceptance Rate: 91.8%
Retention Rate: 84%
Graduation Rate: 53.7%
LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA AT BIRMINGHAM’S BACHELOR IN MARKETING ONLINE
FLORIDA INTERNATIONAL UNIVERSITY
Program Standouts:
The coursework at Florida International University’s online Bachelor of Business Administration with a concentration in Marketing is designed to prepare students for any and all types of positions in the field. Students gain a sturdy foundation in business and marketing fundamentals and build upon that foundation with skills in retailing, e-marketing, advertising, communications, marketing research, and more. Each class is instructed by faculty members with terminal degrees and who what decades of professional experience in the marketing industry. FIU is famous for its excellent distance education degrees that are offered at a low tuition rate for residents and non-residents. Out-of-state students pay $345.87 per credit hour, which is much lower than standard rates across the United States.
Campus Location: Miami, FL
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
- Marketing Yourself in Today’s Competitive Job Market
- Personal Selling
- Advanced Communication for Business
Acceptance Rate: 54.1%
Retention Rate: 88%
Graduation Rate: 70.5%
LEARN MORE ABOUT FLORIDA INTERNATIONAL UNIVERSITY’S ONLINE BBA IN MARKETING
OREGON STATE UNIVERSITY
Program Standouts:
Oregon State University provides one of the more affordable online bachelors in marketing on this ranking with a tuition rate of $330 per credit hour. There are also four start dates throughout the year, which give students more flexibility in committing to a schedule. The curriculum includes basic, foundational topics in business, management, and marketing alike. Some of the fundamental principles included in the courses include market segmentation and targeting, market research and strategy, and consumer behavior. OSU is known throughout the world of its achievements in business academics, and students can feel comfortable entering into a competitive job market with this degree under their belt.
Campus Location: Corvallis, OR
Accreditation:
- Northwest Commission on Colleges and Universities
- Association to Advance Collegiate Schools of Business
Coursework Sample:
- Fundamentals of Marketing Research
- Customer Relationship Management
- Consumer Behavior
Acceptance Rate: 78.8%
Retention Rate: 85%
Graduation Rate: 63.6%
LEARN MORE ABOUT OREGON STATE UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
ARIZONA STATE UNIVERSITY
Program Standouts:
Arizona State University is one of the most popular online schools in America. The ASU Online Bachelor of Science in Marketing provides challenging coursework with an overall focus placed on the survival and growth of companies in competitive markets, market forces, and marketing tactics and strategy. Students learn about the entire lifecycle of marketing a product, including development, promotion, pricing, advertising, and selling. They are trained to understand business and marketing on a global scale. Graduates have the skill to enter into positions of employment, and many have gone on to do so at impressive businesses and corporations. Others have continued their education in ASU’s Master of Business Administration degree online.
Campus Location: Tempe, AZ
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
Acceptance Rate: 84.1%
Retention Rate: 87%
Graduation Rate: 65.4%
LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S ONLINE MARKETING DEGREE
TEMPLE UNIVERSITY
Program Standouts:
The online marketing curriculum from the internationally renowned Fox School of Business at Temple University includes a focus on key performance metrics and marketing activities in today’s global business environments. Temple University is perhaps one of the most well-known and prestigious schools on this ranking. It is well-endowed enough to provide the most fabulous academic and professional resources any online student could ask for. The coursework is quite challenging yet very rewarding and highly effective. It immerses students in complex, contemporary business issues, in which students apply behavioral sciences and quantitative methods. Students benefit from learning from one a world-class institution, yet maintain all of the flexibility and convenience of an online degree from Temple University.
Campus Location: Philadelphia, PA
Accreditation:
- Middle States Commission on Higher Education
- Association to Advance Collegiate Schools of Business
Coursework Sample:
- Marketing and Sustainable Enterprise
- Digital Marketing
- Information management for Marketing Strategies
Acceptance Rate: 56.7%
Retention Rate: 90%
Graduation Rate: 70.8%
LEARN MORE ABOUT TEMPLE UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
UNIVERSITY OF MINNESOTA TWIN CITIES
Program Standouts:
The University of Minnesota Twin Cities identifies its affordable online marketing bachelor’s degree as a “hands-on program” wherein students learn to approach current challenges in global business. Students work with companies in their communities and put the classroom knowledge to practical use. Projects range from investigating behavioral trends to addressing long-term marketing strategies. The tuition rate for all students at UMN Twin Cities is about $450 per credit hour, which is much less than most schools around the country offering undergraduate business degrees. One of the strongest focal points of this curriculum is the analyzing consumer wants and needs and providing marketing strategies that respond to such instincts. Graduates have taken on a vast array of different titles in business and marketing, such as brand manager, event planner, and marketing coordinator, as well as many more!
Campus Location: Minneapolis, MN
Accreditation:
- Higher Learning Commission
230 South LaSalle Street, Suite 7-500
Chicago, Illinois, 60614-1413
www.hlcommission.org, (800) 621-7400 - Association to Advance Collegiate Schools of Business
Coursework Sample:
- Integrated Marketing CommunicationsPersonal Selling
- Brand Management
Acceptance Rate: 49.6%
Retention Rate: 93%
Graduation Rate: 77.3%
LEARN MORE ABOUT UNIVERSITY OF MINNESOTA TWIN CITIES’ BACHELOR OF SCIENCE IN MARKETING ONLINE
Frequently Asked Questions
Are Marketing and Advertising the same thing?
Contrary to popular belief, the terms “marketing” and “advertising” are related, but different; although, your online Bachelor of Marketing program will undoubtedly cover both subjects and more. In addition, you could squeeze in topics such as sales, customer service, and public relations under the discipline of marketing. These components all are considered parts of the “big picture” of marketing.
In general, advertising is just one aspect of marketing. Advertising is a way to reach prospective clients to make sales, which also leads to customer service, and how the public views your product or service.
One might say that marketing could be considered an “umbrella” term to include all of the important activities that must take place to “make the sale” and maintain a customer base… Advertising is used as a tool to do just that!
Marketing is not for everyone… How will I know it’s the right fit for me?
Marketing experts are often creative and outgoing people. As first impressions are significant in this field, you must be well-spoken and well-educated about the product or service you represent.
An online Bachelor of Marketing degree is the preferred degree for this career. Your coursework will include studies of consumer behavior, public relations, communications, as well as, marketing principles, laws, and ethics. You’ll need to have sharp decision-making and problem-solving skills, be a team player, and sometimes, an excellent leader.
Your determination, innovative thinking, and exciting ideas will help you become an exceptional marketer! Only you will know if marketing is a good fit for you based on your own personality and career aspirations.
What sort of career can I expect with an online Bachelor of Marketing degree?
Due to the upswing of the economy, many are interested in buying products or investing these days. The growing economy is encouraging for those entering the field of marketing. Although the area can be competitive among college graduates, there are many fields related to marketing, such as jobs in digital marketing, advertising, public relations, and account managers.
As of May 2019, the BLS reported the average salary for those in advertising, promotions, and marketing management to be between $136,850 and $145,510 annually, with the highest 10% earning upwards of $208,000 per year. This field is projected to grow by 6% between the years 2019 and 2028.
Is a marketing degree worth it?
Yes, a marketing degree will serve you well. It is a versatile degree that will teach you skills applicable to many career goals. An online marketing degree will allow you to tap into your creative side and make a lucrative living.
How do I earn a marketing degree?
Typically, to excel in marketing, you will need to earn a bachelor’s degree. We have outlined some of the best, accredited, and cheapest online marketing degree programs available in the U.S. To expand your knowledge (and your wallet), earning a master’s degree in marketing may be necessary to gain a management position.
Are Bachelor of Marketing degree programs available online?
Yes, many schools offer reputable degree programs in the field of marketing. (See our list above.) Convenient learning management systems offering marketing coursework are readily available and are great for those who need convenience and flexibility in their daily lives.
Asynchronous classes allow you to access your studies anytime. Synchronous classes demand that you are present at a certain time for your classes, although you are still studying online.
What classes will I take in an online Bachelor of Marketing degree program?
For those interested in a career in marketing, college courses are available designed to help you excel. Core classes may include:
- Marketing Principles
- Economics
- Finance and Management
- Communications
- Psychology
- Advertising and Promotions
Other coursework may involve:
- Statistical Analysis
- Graphic Design
- Intro to Computers
- E-Commerce Marketing
- Global Marketing Techniques
- Product Management
- And so much more!
How long does it take to earn a Bachelor of Marketing online degree?
Earning an online bachelor’s degree in marketing generally takes about four years, 120 credits.
Are there different types of marketing degrees?
If you are considering earning an online degree in marketing, perhaps you are curious about which one is best for you. You may be faced with several choices:
- Bachelor of Business Administration with a focus in Marketing
- Bachelor of Science degree in Marketing
- Bachelor of Arts degree in Marketing
While each has their own attributes, with careful research you can find a program that meets your career goals.
********************