Best Online Bachelor’s in Marketing Degree Programs


The BLS or Bureau of Labor Statistics shows an above-average growth rate for the marketing profession through the year 2022 and depending on factors such as education, experience, location and job title you could be making anywhere between $54,000 to $116,000 annually. There is a plethora of careers to choose from with a marketing degree in your pocket. Take a look at the list below:

Advertising Sales Managers
Content Marketers
Fundraising Managers
Market Research Analysts
Marketing Managers
Promotions Managers
Public Relations
Public Relations Specialists
Sales Managers

There’s never been a more exciting time to get into the marketing game. Choosing a school that fits your needs and your pocketbook isn’t hard to find in this day and age. Our intentions, here at, are to make that journey easy for you!

A few words regarding our methodology:

Our methodology, as on many of our rankings, is based on three simple factors… how many times does the school get mentioned on other publicly, top ranking sites regarding the subject at hand… students’ reviews of the schools as a whole, including their online programs, which can be found at and several other “grading” sites… and, finally, the ease of use, appeal and information found on each individual schools’ website regarding the program being ranked. In addition, our schools are not ranked top to bottom or number one and so on, due to the many factors involved, such as, costs, flexibility, graduation rates, acceptance rates, fees, etc. which all mean different things to different people. One factor, such as affordability, to one person may not be a reason to overlook that school to another so this list of the Best Online Bachelor’s in Marketing Degree Programs is in no particular order, but, within our findings, are proven to be best there is to offer.

So, having said that, delve right in!


University of Alabama at Birmingham

What makes UAB stand out?

First of all, only 5% of all business programs in the world are accredited by the AACSB, The Association to Advance Collegiate Schools of Business. Along with their school accreditation by the Southern Association of Colleges and Schools Commission on Colleges, The University of Alabama at Birmingham’s Collat School of Business offers a 100% online Bachelor of Science in Marketing program that by their own terms is “robust” and “extensive”.

The University of Alabama at Birmingham is a highly recognized institution with many accolades including The Princeton Review’s recognition of the Collat School of Business as one of the nation’s “Best 295 Business Schools” in 2014.

They have just recently expanded their online program for marketing majors to meet the always changing needs in the world as it relates to marketing. Taught by the same on campus faculty, your online classes allow you to collaborate with your professors online and interact with your peers via various student organizations as a “virtual participant”…putting you right in the action! Over 115,000 graduates, living around the world, have obtained their marketing degrees online from UAB! Join them!

For more information regarding UAB’s Online Bachelor’s of Science in Marketing degree program, please click here


Colorado State University – Global Campus


Why choose Colorado State University – Global Campus?

CSU-Global provides courses towards obtaining your degree by offering accelerated 8-week courses with monthly term starts to allow the flexibility needed to fit your busy schedule. Also, every course is offered every term and you will be working closely with your instructors and peers in an asynchronous learning environment.

Having said that, many facets of the marketing profession are taught at CSU-Global, including courses in sales, market research, public relations, consumer behavior, and many more. You will gain real-world experiences and skills and the practical knowledge you need to gain entry into a wide range of jobs in the marketing field.

You can also customize your 100% online degree by adding a specialization. A specialization consists of five interest-specified, upper-division courses (15 credit hours) for you to tailor your bachelor’s degree to your wants and needs for your future. A specialization degree is not a requirement in order to obtain your bachelor’s degree which consists of 120 full credits. Specific interests include, but are not limited to, Criminology, Healthcare Informatics, Information Technology Operations, Emergency Management, and Small Business and Entrepreneurship.

For more information on Colorado State University – Global Campus’ Online Bachelor’s of Science in Marketing degree program, please click here


University of Minnesota – Crookston


Let’s talk about what makes the University of Minnesota at Crookston a real gem!

What makes learning fun and motivational? Hands-on experience…through experimental projects and actually working with local businesses in the area to lead exploratory marketing studies. Students will learn methodologies to help them pinpoint their clients’ requirements and needs and learn to work through the difficulties marketers face in a worldwide business environment. These “real-world” projects range from vital marketing arrangements focusing on the long-term goals of an organization, as well as, tracking consumer behavioral patterns.

Small student to professor ratios ensures that you, the student, gets the attention you deserve from a faculty of professionals who can share and teach through their own marketing mastery and skills. According to their website, employers oftentimes boasts that U of M-Online graduates they hire are very well prepared for today’s technological work environment. With a more than 93% job placement rate, Crookston’s students can rest assured that a job will be theirs within six months of graduating.

Another perk of attending the University of Minnesota online is that no matter where you live, you pay the same as in-state students, on-campus students pay eliminating the unfortunate “tuition is higher for me because I don’t live in the state” issue.

To learn more about this program, please click here


University of Maryland University College


What can you expect from a marketing degree at the University of Maryland University College?

At the University of Maryland University College, you will earn your marketing degree from a university that is regionally accredited by the Middle States Commission of Higher Education and is one of 11 degree-granting institutions in the University System of Maryland. In addition, the online curriculum is prepared by scholars, industry leaders and input from employers, themselves. Paired with 24-hour tech support, a complete online library, career advising and student support services, your marketing degree will allow you to delve into strategic marketing processes, research and analysis, product development, as well as, global and online marketing and sales management.

It takes the normal 120 credits to graduate but keep in mind that out-of-state students’ tuition is higher than those taking online courses that reside in the state of Maryland. Having said that, public reviews of the university call the online courses “fair and consistent” and “high-quality”.

To get a better idea of how the marketing degree program works and costs, please click here


Franklin University


What makes Franklin University, located in Columbus, Ohio, the right choice for you?

Accredited by the Higher Learning Commission and the International Assembly for Collegiate Business Education (IACBE), Franklin University’s Bachelor’s in Marketing degree program is taught by industry experts executing a highly relevant curriculum which equips you with the in-demand skills needed to pursue your marketing degree. You may also enhance your degree by participating in elective courses that will further compliment your major.

Hands-on approaches to all aspects of marketing is key to gaining the skill set needed to succeed in subjects such as, market research and analysis, global marketing and advertising. Project-based team assignments pairs you with like-minded students to gain experience through hands-on, “real world” projects highlighting the needs of working in simulated business environments. Furthermore, the Capstone project allows you to team up with students of other related majors to get an overall feel of how a corporation would run with all facets working together in an overall strategy.

At Franklin University, they understand the life of a busy adult and therefore, have made access to their marketing classes attainable by anyone, anywhere through its 100% online classrooms. Enjoy the flexibility of course schedules that satisfy your needs as a student.

To learn more about Franklin University’s Bachelor’s in Marketing degree, please click here


Western Governors University


What will YOU learn through Western Governors University’s Bachelor of Science in Marketing Management degree program?

You will learn essential marketing principles, including becoming a better marketer, building your knowledge of product management, sales and distribution, promotion, strategic marketing plans and much, much more. Western Governors University, a leader in online learning, takes all of the guesswork out of your marketing degree venture by helping you achieve your goals through their mentoring program and aids you in the essential skills and knowledge needed to advance in your career.

This curriculum is perfect for those looking to enter the field of marketing, those looking to enhance their marketing knowledge and skills to either help grow their existing business or climb up the company ladder at their current place of employment, and those seeking a flexible, adaptable course schedule who can dedicate, at least, 15 or more hours to their studies.

In order to graduate with a Bachelor of Science in Business – Marketing Management degree, you will be required to complete a capstone project. This final project tests what you’ve learned by placing you in a real-world business management situation and use the skills taught as a means to finding a solution to an issue you could face in your own place of business in the future.

In addition, at no additional cost to you, will study for and complete the CompTIA Project+ certification exam as part of your degree program.

For the latest and most informative information regarding WGU’s programs, please click here


Baker College Online

Why Baker College Online?

Baker College is accredited by The Higher Learning Commission and their Bachelor of Business Administration programs, including marketing, carries the accreditation by the International Assembly of Collegiate Business Education (IACBE), located in Lenexa, Kansas.

The interactive marketing program at Baker College provides you with a solid background in which to learn the concepts of business and marketing via their highly experienced marketing faculty whose intent is to lead you through the processes and functions needed to have a successful career in your chosen field.

Coursework will include business simulations, case studies, individual and team activities. In addition to, learning to apply the skills you will learn into areas such as, communications, strategic planning and leadership roles.

You may also consider the 5 Year MBA Program. If so, you would need to contact your academic advisor to get information, such as, program requirements and acceptance criteria, before you begin your studies.

If you’d like to attend Baker College Online and would like more information, please click here


Granite State College


Learn more about Granite State College

Located in New Hampshire, Granite State College offers a dynamic learning environment in which you will learn all aspects of marketing, including studying market trends, shape branding, developing comprehensive strategies, and much more. Their Bachelor of Science in Marketing degree gives you the opportunities to choose between many career choices, such as, Marketing Manager, Promotions Manager, Green Marketers and a plethora more career options.

Granite is accredited by the New England Association of Schools & Colleges (NEASC).

With flexible, online delivery formats, this program is perfect for the working adult. 120 credits are needed to successfully achieve your BS in Marketing from Granite State College.

For further information regarding Granite State College, please click here


American Intercontinental University


What makes AIU stand out?

American Intercontinental University offers an in-depth specialization in Marketing providing the student with the needed know-how to understand industry-relevant information that can be applied within any real-world situation. With AIU, you have the opportunity to explore a specialized area of interest in your studies.

In 2013, AIU launched a new technology for adaptive learning called intellipath™ to enhance and deliver personalized learning.  Via this platform, students are assessed based on their current understanding of a topic and intellipath™ tailors the lessons to that student’s individual needs in order to progress at the rate they are comfortable with.

In addition, not only is the school accredited but so is their business administration degrees by the ACBSP or the Accreditation Council for Business Schools and Programs ensuring that you are receiving the best of the best in high educational standards.

A total of 180 credits are needed to graduate including 40.5 Specialization Credits with the ability to complete this program in about 3 years.

Find out more about American Intercontinental University, by clicking here