10 Best Online Schools for Master’s in Marketing 2019

marketing degrees

badge masters marketing

In this age of fast-paced, dynamic market behavior, the importance of advanced expertise in the field of Marketing cannot be overstated. New sales, promotional, communication, market research, and management strategies are emerging to effectively draw customers and keep them satisfied.

Learning advanced techniques and strategies in the realm of marketing is the core focus of online Master’s in Marketing programs. This online degree is designed for adult learners with educational background through their undergraduate degree, or and working professionals who have had relevant industry experience. An online master’s degree in this field enhances students’ skills in management and leadership, such that they are eligible for leadership and management positions in sales, advertising, promotions, and public relations.

 

Methodology:

We’ve put together 10 Online Master’s Degree in Marketing programs for 2019 from top-rated academic institutions in the country. The U.S. Bureau of Labor Statistics reports that jobs in marketing as well as advertising industries enjoy high demand and pay relatively well. With a Master’s degree in Marketing under their belt, industry professionals have greater chances of earning a higher wage than usual. On average, marketing professionals who are master’s degree holders make $110,000 annually. This list showcases the exceptional features of the online master’s degree programs, acceptance and retention rates, courses and concentrations, and degree outcomes.

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UNIVERSITY OF MASSACHUSETTS-AMHERST

university of massachusetts amherst

Program Standouts:

The online Marketing Master’s Degree at the University of Massachusetts-Amherst is offered by the Isenberg School of Management, considered as the #1 Public Undergraduate Business Program in the Northeast. This online marketing program is perfect for professionals aiming to be industry or organization leaders. Through this online master’s program, students gain business knowledge and managerial skills that are essential to anticipate consumer demands and needs, create effective campaigns to sell products and services and profit from, and fully understand the rapidly changing global economy.

Campus Location: Amherst, Massachusetts

Accreditation: The University of Massachusetts-Amherst has received accreditation from the New England Association of Schools and Colleges Commission on Institutions of Higher Education (NEASC-CIHE).

Retention Rate: 96%

Acceptance Rate: 8%

Admission Requirements:

  • Personal Statement
  • Complete Application
  • Official Transcripts of All Universities/Colleges enrolled
  • Two (2) Letters of Recommendation
  • Resume/CV
  • GMAT Requirement of 570
  • Average UGPA Range is 3.0-3.4
  • Average Work Experience is ten years (Min. 3 years)

Program Core Components:

  • Project Management
  • Consumer Sales Strategies
  • E-commerce Logistics
  • Services Marketing Management
  • Six Sigma for Management Practice Series

Degree Outcomes:

Upon completion of the 45-credit hour online master’s in Marketing program, graduates are prepared for a rewarding career in federal agencies, private companies, and local government sectors. They have the opportunity to work with one of the university’s paid partnerships such as Pfizer, United Technologies, Big Y Foods, Yankee Candle, and Caesars Entertainment.

LEARN MORE ABOUT THE UNIVERSITY OF MASSACHUSETTS-AMHERST’S MBA WITH A FOCUS IN MARKETING

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PENNSYLVANIA STATE UNIVERSITY

pennsylvania state university

Program Standouts:

Pennsylvania State University offers an online Master’s in Marketing Degree under the prestigious PennState Smeal College of Business and is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This online Master’s in Marketing program integrates the principles of team collaboration, business strategies, and strategic leadership methodologies in an interactive and innovative learning format in the areas of business and marketing. It is a 48-credit hour program with a five-day residency at the University Park, Pennsylvania where students interact with student peers and instructors, earn credits while immersing in a team performance class, and take an active part in workshops that cover alumni relations, career management, and networking opportunities.

Campus Location: State College, Pennsylvania

Accreditation: Pennsylvania State University has received accreditation from the Middle States Commission on Higher Education

Retention Rate: 80%

Acceptance Rate: 50%

Admission Requirements:

  • Applicants must hold a bachelor’s degree from a regionally accredited school/university in the U.S.
  • Complete Application
  • Official Transcript of Records
  • GPA and Test Scores
  • Test Waiver Policy
  • English Proficiency
  • Two (2) Letters of Recommendation
  • Resume
  • Essay Response
  • Application Portfolio Evaluation
  • Online Interview

Program Core Components:

  • Analytics for Brand Management, and Customer Experience
  • Data-Driven Customer Acquisition, and Retention
  • Evaluating Marketing Communications in the Digital World
  • Economics for Business Strategy

Degree Outcomes:

Graduates of this program have advanced knowledge in a variety of marketing-related topics. They are prepared to be more competent and effective business professionals. They possess a unique set of skills acquired by integrating problem-solving skills, business analytics principles, cross-functional business fundamentals.

LEARN MORE ABOUT PENNSYLVANIA STATE UNIVERSITY’S ONLINE MASTER OF BUSINESS ADMINISTRATION: MARKETING ANALYTICS
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WALSH UNIVERSITY

Walsh University

Program Standouts:

Walsh University offers an online Master’s Degree in Marketing program that develops in each student the skills for marketing initiative development. Students gain research and methodologies that are required to market and lead across multiple platforms in the digital information age such as social media marketing, integrated marketing communications, and services marketing. This 42-credit hour online master’s program can be completed in as little as 12 months, with one eight-week course per term. A strategic marketing capstone project is a requirement for graduation.

Campus Location: North Canton, Ohio

Accreditation: Walsh University receives accreditation from the Higher Learning Commission

Retention Rate: 96%

Acceptance Rate: 13%

Admission Requirements:

Students must hold a bachelor’s degree from an accredited university or college. They should have cumulative GPA of at least 3.0 from their undergraduate levels. Also, the applicant’s previous academic performance and resume are some of the requirements for the application to the online master’s in Marketing program.

Program Core Components:

  • Financial Accounting & Management
  • Marketing
  • Organization Behavior and Communication
  • Applied Organizational Research & Analysis
  • Information Systems

Degree Outcomes:

Walsh University graduates have held positions as Marketing Analyst, Director of Research & Development, Art Directors, and Digital & Global Innovation Directors. They emerge as skilled, capable, and highly trained in the integration of the MBA Core Ethics as part of Walsh’s Catholic culture. They are ready to accept leadership roles across several marketing industries, PR Firms, corporate sectors, and advertising companies.

LEARN MORE ABOUT WALSH UNIVERSITY’S ONLINE MBA IN MARKETING

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LIBERTY UNIVERSITY

Liberty University

Program Standouts:

Liberty University has an online Master’s in Marketing program that aims to provide students the practical knowledge and advanced competencies necessary for a career in marketing. This online master’s program’s 36-hour marketing degree equips students with master’s level training and builds experience and knowledge in the areas of leadership and critical thinking. The School of Business at LU emphasizes molding “Champions for Christ” who are business professionals and leaders. Also, the online marketing degree integrates different specializations with a focus on marketing to make sure the students’ chosen degree is fully aligned with their passions.

Campus Location: Lynchburg, Virginia

Accreditation: Liberty University has received accreditation from the Southern Association of Colleges and Schools Commission on Colleges

Retention Rate: 96%

Acceptance Rate: 17%

Admission Requirements:

  • Admission Application
  • Transcript of Records
  • English Proficiency
  • Students must have an accredited Bachelor’s degree with 3.0 or higher cumulative GPA
  • Application Fee

Program Concentrations:

  • Sports Marketing and Media
  • Digital Marketing and Advertising
  • Public Relations
  • Project Management

Degree Outcomes:

Graduates from this online Master’s in Marketing program will have the knowledge, skills, and expertise across a variety of marketing theories and methodologies. They emerge as skilled graduates who are adept in interpersonal communication, time management, and public relations. It is a plus that LU faculty is comprised of experienced management development instructors, business owners, project managers, district managers, and controllers. Their expertise and vast experience help students shape their skills and gain a step closer to their dream career.

LEARN MORE ABOUT LIBERTY UNIVERSITY’S 100% ONLINE MASTER OF SCIENCE IN MARKETING

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BELLEVUE UNIVERSITY

bellevue university

Program Standouts:

Bellevue University offers a Master of Science in Strategic Marketing that is suitable for marketing professionals who want to expand their opportunities or for individuals in a related field who are open to the possibility of embarking on a new career in the industry. The small classes make for a better learning environment, tight-knit cohort format, and frequent collaboration that increases networking opportunities. This 36-credit hour master’s in marketing degree helps students analyze data to determine the demands of the market in terms of products and services, distinguish new market opportunities, recognize potential customers, and interpret market behavior.

Campus Location: Bellevue, Nebraska

Accreditation: Bellevue University is accredited by the Higher Learning Commission

Retention Rate: 84%

Acceptance Rate: 11%

Admission Requirements:

  • Application for Admission
  • Non-refundable Application Fee
  • Completed Bachelor’s or Master’s degree from an accredited institution
  • At least 3.0 GPA or higher
  • Letters of Recommendation
  • Essays
  • In special cases where students are not able to fully satisfy the requirements, the Admissions and Standards Committee of BU may interview candidates.

Program Core Components:

  • Marketing Analytics
  • Marketing Strategies
  • Ethical and Legal Issues in Marketing
  • Social Media Marketing Campaigns
  • Marketing Finance

Degree Outcomes:

Bellevue University’s marketing degree graduates demonstrate a strong foundation of knowledge in marketing-related industries or companies. They have the opportunity to work as Advertising Sales Agents, Market Research Analysts and Marketing Specialists, Management Analysts, or Supervisors of Sales Workers.

LEARN MORE ABOUT BELLEVUE UNIVERSITY ONLINE MS IN MARKETING

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UNIVERSITY OF ALABAMA

university of alabama

Program Standouts:

The University of Alabama has a Master of Science in Marketing with a specialization in Marketing Analytics that teaches students to evaluate marketing strategies based on a myriad of data. The 33-credit hour program provides a wealth of knowledge in traditional marketing theories and concepts. Students will learn to analyze consumer data and demographic information to build strategic marketing plans. The university’s online marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which only 5% of the business programs in the U.S. can acquire. A capstone project is required to demonstrate the students’ applied learning of all the marketing fundamentals.

Campus Location: Tuscaloosa, Alabama

Accreditation: The University of Alabama received certification from the Southern Association of Colleges and Schools, Commission on Colleges

Retention Rate: 95%

Acceptance Rate: 15%

Admission Requirements:

  • Statement of Purpose
  • Resume
  • Undergraduate GPA of 3.3 (Minimum)
  • GMAT Score: 580, or GRE Score: 308
  • Official Transcript of Records
  • Application Admission
  • Non-refundable Application Fee

Program Core Components:

  • Advanced Marketing Analysis
  • Global Marketing Management
  • Global Business
  • Data Mining
  • Advanced Statistical Data Management

Degree Outcomes:

This program is designed to provide graduates with both managerial and marketing expertise. Graduates are most likely to end up with a rewarding and lucrative career in a variety of marketing-related industries or even government agencies. Also, they will be equipped with the analytical skills they need to get ahead in a rapidly-changing field from one of the best business schools in the U.S.

LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA’S ONLINE MS IN MARKETING, SPECIALIZATION IN MARKETING ANALYTICS

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BRANDMAN UNIVERSITY

brandman university

Program Standouts:

The online master’s degree program in marketing offered by Brandman University introduces students to a wide variety of principles including international marketing, consumer behavior, research, new product development, promotion strategy, and advertising. This online marketing program combines methodologies and actual practice or application to enhance professional advancement and success after graduation. The entire program can be completed in as quick as 12-24 months.

Campus Location: Irvine, California

Accreditation: Brandman University receives accreditation from the Western Association of Schools & Colleges

Retention Rate: 82%

Acceptance Rate: 13%

Admission Requirements:

  • Application Admission
  • Official Transcript of Records
  • Minimum of 3.0 GPA or higher in the most recent 30 graded semester credits

Program Core Components:

  • Economic Analysis for Managers
  • Business Strategy and Competitive Advantage Capstone
  • Financial Management
  • Marketing Management
  • Business Process Analysis and Innovation

Degree Outcomes:

Graduates can establish a successful career in manufacturing firms, marketing, and advertising agencies, finance, retail companies, and corporate marketing departments. This online marketing program equips graduates the skills to analyze industry trends that help them design and implement effective marketing strategies. Also, they learn how to be effective communicators at the same time develop their decision-making skills, interpersonal skills, and organizational skills.

LEARN MORE ABOUT BRANDMAN UNIVERSITY’S ONLINE MBA IN MARKETING

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CONCORDIA UNIVERSITY-WISCONSIN

concordia university wisconsin

Program Standouts:

Concordia University-Wisconsin offers an online Master’s degree in Strategic Marketing under CUW’s Department of Business. CUW’s online marketing program is designed to teach students the required skills they need to stay ahead in their current profession. It is equally ideal for individuals who want to advance their careers in a completely different field. CUW is a member of the Lutheran Church Missouri Synod-affiliated universities across the U.S. This 39-credit online marketing program requires an internship that makes up 120 hours of work experience to the students’ portfolios. Application to the program does not require GRE.

Campus Location: Mequon, Wisconsin

Accreditation: Concordia University-Wisconsin has received certification from the Middle States Commission on Higher Education

Retention Rate: 85%

Acceptance Rate: 68%

Admission Requirements:

  • Admission Application
  • 1-Page Essay
  • Non-refundable Application Fee
  • Resume of the Education & Work Experience of the Interested Applicant
  • Two signed Recommendation Letters
  • Official Transcript of Records

Program Core Components:

  • Managerial Economics
  • Corporate Finance
  • Strategic Management
  • Management Science & Analytics
  • Accounting: Finance Analysis/Decision

Degree Outcomes:

Graduates of CUW’s online program are equipped with the theories and methodologies that provide the understanding of accountability and measurability of direct marketing and the company’s overall strategy. They obtain the skills in developing marketing strategies and carry out these marketing plans across different platforms. Also, graduates are familiarized with the necessary tools, and application of social media platforms, and are ready to plan, develop, and manage their strategies and efforts.

LEARN MORE ABOUT CONCORDIA UNIVERSITY-WISCONSIN’S ONLINE STRATEGIC MARKETING MBA DEGREE PROGRAM

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DESALES UNIVERSITY

desale university

Program Standouts:

The MBA with a Marketing concentration degree on DeSales University prepares students to lead strategically across several industries. This 36-credit online program is designed for part-time students and working adults. It provides a combination of core business courses with a leading-edge curriculum in marketing that gives students the tools they need to help manage organizations toward sustainable growth with marketing and brand strength. A capstone project is required for their graduates that provides them the opportunity to integrate the applied knowledge into a culminating activity. GMAT Waiver is readily available for qualified applicants.

Campus Location: Lehigh County, Pennsylvania

Accreditation: DeSales University is accredited by the Middle States Commission on Higher Education

Retention Rate: 90%

Acceptance Rate: 9%

Admission Requirements:

  • Admission Application
  • $50 Application Fee, waived if students attend an information session for free
  • Resume
  • 3 signed Letters of Recommendation
  • Personal Statement on the purpose of pursuing an MBA degree
  • Official Transcript of Records
  • GPA of 3.0 or higher, or GMAT from an accredited educational institution

Program Core Components:

  • Marketing Strategy
  • International Marketing
  • Buyer Behavior
  • Marketing Stimulation
  • Special Topics in Marketing

Degree Outcomes:

Graduates of DeSales’ online Master’s in Marketing program are well-prepared for a rewarding career across several industries and government sectors. This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) that strengthens students’ edge in a globally competitive marketplace.

LEARN MORE ABOUT DESALES UNIVERSITY’S ONLINE MBA WITH A CONCENTRATION IN MARKETING

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FLORIDA INSTITUTE OF TECHNOLOGY

florida institute of technology

Program Standouts:

The Florida Institute of Technology has a Master’s degree in Marketing that provides students core business fundamentals and strong foundational knowledge in market research, marketing strategies, consumer behavior, product management, legal responsibility, and multinational business policy. This online marketing program operates under the Nathan M. Brisk College of Business of Florida Tech which received accreditation from the International Assembly for Collegiate Business Education (IACBE). The curriculum is designed using a method-based approach for more efficient, collaborative learning. This 36-credit online master’s program requires capstone completion. By putting their skills into real-world practice, graduates can secure top positions in the company they work for.

Campus Location: Melbourne, Florida

Accreditation: Florida Institute of Technology has received accreditation from the Southern Association of Colleges and Schools Commissions on Colleges

Retention Rate: 80%

Acceptance Rate: 63%

Admission Requirements:

  • Admission Application
  • Official Transcript of Records

Program Core Components:

  • Essentials of Business Development I and II
  • Financial Management
  • Marketing Management
  • Managerial Economics
  • Organizational Behavior

Degree Outcomes:

MBA in Marketing graduates land jobs in reputable companies and government sectors as director of client services, chief marketing officer, business owners, and brand managers. This online degree program equips students with a comprehensive understanding of current marketing principles with strong leadership capabilities and business knowledge.

LEARN MORE ABOUT FLORIDA INSTITUTE OF TECHNOLOGY’S ONLINE MASTER OF BUSINESS ADMINISTRATION: MARKETING FOCUS